Cooking Demonstrations from Celebrity Chefs at the Infiniti Moments of Inspiration

HEARST MAGAZINES AND INFINITI PARTNER FOR 'THE INFINITI MOMENTS OF INSPIRATION' AT THE PEBBLE BEACH CONCOURS D'ELEGANCE

August 18 - 21: Plans to Reveal the Infiniti JX Concept and Engage Visitors with Cooking Demonstrations from Celebrity Chefs

Hearst Magazines' Esquire, Food Network Magazine, Harper's Bazaar, House Beautiful, Popular Mechanics, and Town & Country will join forces with Infiniti to host The Infiniti Moments of Inspiration, which will showcase the new Infiniti JX Concept, the brand's three-row luxury crossover vehicle; the restyled 2012 Infiniti FX; and the Infiniti-sponsored Red Bull Racing Formula One car at the 61st annual Pebble Beach Concours d'Elegance. The exhibit will be open to the public from August 18th through the 21st.

For the fifth consecutive year, Hearst Magazines and Infiniti are partnering to showcase the new Infiniti vehicles in an innovative way, and for the first time will also inspire guests with a series of epicurean moments including cooking demonstrations with notable chefs such as Tyler Florence, Food Network's 2010 Next Iron Chef Marc Forgione, and Andrew Carmellini, as well as specialty tastings from Compartes Chocolatier, Jonathan Grahm, The Cheese Store and Hearst Ranch Winery.

"We value our partnership with Infiniti and are excited to be a part of this year's event," says Michael Clinton, president, marketing and publishing director of Hearst Magazines. "Combining Infiniti's luxury performance vehicles and Hearst's men's and luxury titles will provide guests with a unique, engaging, and interactive experience."

The Infiniti JX Concept, which makes its world debut at the event, is a close visual representation of the production version 2013 Infiniti JX set to be unveiled at the Los Angeles Auto Show in November. With exterior styling cues shared with the breakthrough Infiniti Essence Concept, the elegant yet powerful JX Concept design combines the best space and packaging with the expected Infiniti levels of luxury and attention to detail. The production Infiniti JX is slated to offer premium interior comfort, innovative 3rd row access, and advanced telematics, entertainment and safety systems and technology. The 7-passenger Infiniti JX luxury crossover is scheduled to be available at Infiniti retailers nationwide in spring 2012 as a 2013 model.

"Infiniti is proud to once again partner with Hearst Magazines for 'The Infiniti Moments of Inspiration,' our annual salute to the best things in life - great food, a great setting and the most inspiring automobiles from past and present," said Infiniti Americas Vice President Ben Poore. "We've always reserved the Pebble Beach Concours d'Elegance for the debuts of our most special vehicles and the Infiniti JX Concept and revised Infiniti FX fit the bill perfectly. It's going to be a weekend that the Infiniti team and all our guests will long remember."

The iconic, class-defining Infiniti FX luxury performance crossover adds a fresh new front grille and fascia design for 2012 - featuring a heavy influence from the stunning Infiniti Essence Concept. The redesign is accompanied by a number of other refinements - including the addition of a new FX35 Limited Edition.

The Infiniti Moments of Inspiration Culinary Event Schedule:

Thursday, August 18:
    12pm - 4pm: Refreshment Bar

Friday, August 19:
    9am - 5pm: Refreshment Bar
    2:30pm - 3:30pm: Food & Wine Moment prepared by Andrew Carmellini

Saturday, August 20
     9am - 5pm: Refreshment Bar
    11am - 2pm: Specialty Tasting by Compartes Chocolatier
    12:30pm - 1:30pm: Food & Wine Moment prepared by Marc Forgione featuring Bryan and Larry Forgione
    2:30pm - 3:30pm: Specialty Tasting Compartes Chocolatier and Wine pairing
    4pm - 5pm: Food & Wine Moment prepared by Marc Forgione featuring Bryan and Larry Forgione

Sunday, August 21
    8am - 6pm: Refreshment Bar
    11am - 12pm: Specialty Tasting by The Cheese Store of Beverly Hills
    12:30pm - 1:30pm: Food & Wine Moment prepared by Tyler Florence
    2:30pm - 3:30pm: Specialty Tasting by The Cheese Store of Beverly Hills
    4pm - 5pm: Food & Wine Moment prepared by Tyler Florence

The 2011 Infiniti Moments of Inspiration - created by Shiraz Events' Shai Tertner - is an inspired setting where guests will enjoy one-of-a-kind, curated food and wine moments with world-class chefs and specialty tastings from unparalleled food purveyors. Guests will enjoy complimentary Wi-Fi while in the Infiniti Moments of Inspiration tent.