SANTIAGO, Chile - Infiniti, the luxury automotive brand, continues its global expansion with its first foray into South America, via Chile. The brand inaugurated its dealership at Santiago's exclusive Lo Barnechea district, home to some of the world's most prestigious luxury brands.
Infiniti's showroom in Santiago boasts the brand's philosophy of great design and a superlative customer service focused on a "Total Ownership Experience." It was also built to meet LEED® environmental standards (Leadership in Environmental and Energy Design). The structure spans 1,750 square meters and required more than 120 tons of steel, 2,620 tons of concrete and 700 square meters of glass.
"We are pleased to present Infiniti's tradition of Inspired Performance to Chile, an open market that knows luxury very well and where the world's top brands compete head-to-head," said Ken Ramírez, vice president and managing director for Infiniti Latin America and the Caribbean. He added, "We are confident that our local partner, SKBerge Group, will deliver on Infiniti's promise of impeccable customer service and an outstanding Total Ownership Experience."
"Infiniti's commitment to adrenaline-generating performance, whether on the Formula 1 racetrack or during a daily commute, will appeal to customers that demand the very best automotive experiences," added Jose Luis Montiel, director of Infiniti Mexico and Latin America.
SKBerge's Chief Executive Officer, Francisco Errazuriz, said
"Infiniti offers a unique luxury experience that includes great
automotive design, exhilarating performance and advanced technology. We
are grateful for the confidence placed in us to represent such a premium
brand and deliver a service and hospitality level that has earned
Infiniti accolades around the world."
Infiniti's vehicle
portfolio in Chile includes the G coupe, sedan and convertible, along
with the M sedan, EX and FX crossovers.
Infiniti currently is
driving a global expansion. It is present in 47 markets and the number
is expected to rise to more than 70 by 2016. In Latin America, Infiniti
has showrooms in the Dominican Republic, Mexico, Panama, Puerto Rico
and - as of September 2012 - in Chile.
About SKBerge
Established by Sigdo Koppers and
Berge groups, SKBerge Company is one of the most prominent automotive
groups in Latin America. It operates in Argentina, Chile, Colombia and
Peru and manages a portfolio of 15 automotive brands. Founded in 2001,
the company specializes in independent brand development and in building
strong, long term business relationships with each manufacturer that it
represents. In 2012, SKBerge celebrated the 500,000 sale mark in South
America.
About Infiniti
Infiniti, the luxury automotive brand from Japan, reflects its brand promise "Inspired Performance"
with a model line-up of sedans, coupes, SUVs and crossovers featuring
exhilarating performance, emotive design and cutting edge technology.
Infiniti continues to launch across the globe through a dedicated
network of Infiniti Centers that share a commitment to exceptional
hospitality throughout the entire period of ownership. For more
information about Infiniti, go to infinitinews.com.
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