HEARST MAGAZINES AND INFINITI PARTNER FOR 'THE INFINITI MOMENTS OF INSPIRATION' AT THE PEBBLE BEACH CONCOURS D'ELEGANCE
August 18 - 21: Plans to Reveal the Infiniti JX Concept and Engage Visitors with Cooking Demonstrations from Celebrity Chefs
Hearst Magazines'
Esquire,
Food Network Magazine,
Harper's Bazaar,
House Beautiful,
Popular Mechanics, and
Town & Country
will join forces with Infiniti to host The Infiniti Moments of
Inspiration, which will showcase the new Infiniti JX Concept, the
brand's three-row luxury crossover vehicle; the restyled 2012 Infiniti
FX; and the Infiniti-sponsored Red Bull Racing Formula One car at the
61st annual Pebble Beach Concours d'Elegance. The exhibit will be open
to the public from August 18th through the 21st.
For the fifth consecutive year, Hearst Magazines and Infiniti are
partnering to showcase the new Infiniti vehicles in an innovative way,
and for the first time will also inspire guests with a series of
epicurean moments including cooking demonstrations with notable chefs
such as Tyler Florence, Food Network's 2010 Next Iron Chef Marc
Forgione, and Andrew Carmellini, as well as specialty tastings from
Compartes Chocolatier, Jonathan Grahm, The Cheese Store and Hearst Ranch
Winery.
"We value our partnership with Infiniti and are excited to be a part of
this year's event," says Michael Clinton, president, marketing and
publishing director of Hearst Magazines. "Combining Infiniti's luxury
performance vehicles and Hearst's men's and luxury titles will provide
guests with a unique, engaging, and interactive experience."
The Infiniti JX Concept, which makes its world debut at the event, is a
close visual representation of the production version 2013 Infiniti JX
set to be unveiled at the Los Angeles Auto Show in November. With
exterior styling cues shared with the breakthrough Infiniti Essence
Concept, the elegant yet powerful JX Concept design combines the best
space and packaging with the expected Infiniti levels of luxury and
attention to detail. The production Infiniti JX is slated to offer
premium interior comfort, innovative 3rd row access, and advanced
telematics, entertainment and safety systems and technology. The
7-passenger Infiniti JX luxury crossover is scheduled to be available at
Infiniti retailers nationwide in spring 2012 as a 2013 model.
"Infiniti is proud to once again partner with Hearst Magazines for 'The
Infiniti Moments of Inspiration,' our annual salute to the best things
in life - great food, a great setting and the most inspiring automobiles
from past and present," said Infiniti Americas Vice President Ben
Poore. "We've always reserved the Pebble Beach Concours d'Elegance for
the debuts of our most special vehicles and the Infiniti JX Concept and
revised Infiniti FX fit the bill perfectly. It's going to be a weekend
that the Infiniti team and all our guests will long remember."
The iconic, class-defining Infiniti FX luxury performance crossover adds
a fresh new front grille and fascia design for 2012 - featuring a heavy
influence from the stunning Infiniti Essence Concept. The redesign is
accompanied by a number of other refinements - including the addition of
a new FX35 Limited Edition.
The Infiniti Moments of Inspiration Culinary Event Schedule:
Thursday, August 18:
12pm - 4pm: Refreshment Bar
Friday, August 19:
9am - 5pm: Refreshment Bar
2:30pm - 3:30pm: Food & Wine Moment prepared by Andrew Carmellini
Saturday, August 20
9am - 5pm: Refreshment Bar
11am - 2pm: Specialty Tasting by Compartes Chocolatier
12:30pm - 1:30pm: Food & Wine Moment prepared by Marc Forgione featuring Bryan and Larry Forgione
2:30pm - 3:30pm: Specialty Tasting Compartes Chocolatier and Wine pairing
4pm - 5pm: Food & Wine Moment prepared by Marc Forgione featuring Bryan and Larry Forgione
Sunday, August 21
8am - 6pm: Refreshment Bar
11am - 12pm: Specialty Tasting by The Cheese Store of Beverly Hills
12:30pm - 1:30pm: Food & Wine Moment prepared by Tyler Florence
2:30pm - 3:30pm: Specialty Tasting by The Cheese Store of Beverly Hills
4pm - 5pm: Food & Wine Moment prepared by Tyler Florence
The 2011 Infiniti Moments of Inspiration - created by Shiraz Events' Shai
Tertner - is an inspired setting where guests will enjoy one-of-a-kind,
curated food and wine moments with world-class chefs and specialty
tastings from unparalleled food purveyors. Guests will enjoy
complimentary Wi-Fi while in the Infiniti Moments of Inspiration tent.