BEIJING, China - Infiniti opened its first global Flagship Plus Store in Beijing last week at a grand ceremony attended by Mr. Shiro Nakamura, Senior Vice President and Chief Creative Officer of Nissan Motor Co. Ltd. and Infiniti; Mr. Allen Lu, Managing Director of Infiniti Business Unit China (IBU China); and other dignitaries and guests.
As the first luxury car brand to have its global benchmark store launched in China, Infiniti has once again demonstrated its commitment to the China market.
Mr. Shiro Nakamura said: "Infiniti's choice of China as the launch-pad for the benchmark Flagship Plus Store demonstrates our global development strategy which puts China at the very core. The conceptual design of the Flagship Plus Store embodies state-of-the-art architecture and materials with attentative Infiniti hospitality in a luxurious atmosphere that will not only boost Infiniti brand awareness and our service standards, but also will further improve customer satisfaction. The Flagship Plus Store concept will contribute to the development of Infiniti in China as well as in the rest of the world."
The Flagship Plus Store sets Infiniti's service benchmark of Excellent Hospitality, which will be promoted worldwide. "Every Infiniti customer deserves the best from Infiniti," commented Mr. Allen Lu, "Infiniti is dedicated to providing customers with vehicles which embody inspired performance and with service which provides exceptional hospitality; two elements which are key to our success. This year, we will open another three Flagship Plus Stores in Shanghai, Guangzhou and Chengdu, further driving Infiniti's development in China." added Mr. Lu.
Situated in the Chaoyang District of Beijing, Infiniti Flagship Plus Store provides customers with the convenience of a one-stop shopping experience, while delivering the brand culture and essence.
The store design is stylish and artistic, inside and out: the front courtyard is adorned with glass pebbles inspired by rippling water surfaces, while the facade is shaped like a giant, curved, steel grille resembling a big sail. High-grade materials are carefully applied to the building with wood, stone, steel and glass blending smoothly and seamlessly. The vehicle display area is fashioned in a gallery style to create an artistic environment in which customers can appreciate the beauty of the Infiniti cars.
Much of the ground floor is open, ingeniously partitioned into multiple function areas. The 'Feature Vehicle Display' showcases the stunning Infiniti concept cars, giving customers the opportunity to view the new Infiniti technologies and trend at close range. The stylish 'Inspired Wall' features an HD display which shows exciting Infiniti videos. The Infiniti 'Merchandising Wall' showcases accessories jointly developed with other brands reflecting Infiniti's lifestyle advocates, such as the F1 Red Bull Racing Team limited edition souvenirs, delicate suitcase & watch cooperated with Luis Vuitton & Bell & Ross separately. The 'Performance Gallery' provides a private space for customers to review and personalize their Infiniti specification. The 'After-sales Service Area' is a see-through space behind glass walls where customers can take a rest in the lounge while watching the entire car service/maintenance process. The Adeyaka Lounge, meanwhile, designed in accord with Adeyaka elements, provides in-depth customized services and a "new luxury" environment for Infiniti customers.
Incorporated in the Flagship Plus Store is a multi-functional Infiniti Training Centre which will provide comprehensive staff training in hospitality, technical services and sales. Infiniti is pioneering the introduction of 'First Class service' to the store, with a hospitality training program run by a professional agency of All Nippon Airways (ANA) - the world leader in air travel hospitality.
The Infiniti Flagship Plus Store opening coincides with IBU China's 2nd anniversary. Since July 2010, IBU China has achieved rapid growth in China: sales have increased more than 60% annually, the number of dealers has reached 60, and the full model line-up has been introduced. In addition, a variety of creative experiential marketing activities is helping significantly to increase Infiniti brand awareness in China, which is now Infiniti's second largest market.
The Infiniti Flagship Plus Store in China is a powerful engine for Infiniti development, the daring Challenger, which is carving out a new position in the market place.
